Apptivo vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Apptivo
Affordable all-in-one CRM with 65+ integrated business apps for small teams on a tight budget.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Apptivo | Insightly |
|---|---|---|
| Best For | Small businesses needing CRM plus invoicing in one platform | Professional services and consulting firms |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.6/10 | 7.9/10 |
Pros & Cons
Apptivo
Pros
- 65+ integrated apps covering CRM, invoicing, projects, and more
- Extremely customizable without any coding required
- Free plan available for solo users and freelancers
- Affordable pricing compared to buying separate tools
- Responsive customer support even on lower tiers
Cons
- Interface design feels dated and cluttered
- Limited third-party integrations outside Apptivo ecosystem
- Mobile app lacks polish and some desktop features
- Page load times can be slow with large datasets
- Learning curve when navigating between 65+ apps
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Apptivo | freemium | Free0 |
| Insightly | freemium | Free0 |
Our Verdict
Choose Apptivo if...
Small businesses needing CRM plus invoicing in one platform
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.