Bigin by Zoho CRM vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Bigin by Zoho CRM
8.0(450 reviews)
Lightweight CRM from Zoho designed for small businesses that find full CRM platforms too complex.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Bigin by Zoho CRM | Insightly |
|---|---|---|
| Best For | Micro-businesses and solopreneurs needing their first CRM under $10/month | Professional services and consulting firms |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.0/10 | 7.9/10 |
Pros & Cons
Bigin by Zoho CRM
Pros
- Incredibly affordable at $7/user/month for the Express plan
- Setup takes under 30 minutes with minimal learning curve
- Clean mobile app with built-in dialer and business card scanner
- One-click migration path to full Zoho CRM when you outgrow it
- Connected pipelines let you manage sales, onboarding, and support together
Cons
- No advanced reporting or custom analytics dashboards
- Automation limited to basic rules without complex workflow branching
- No custom modules - you work with what Bigin provides
- Free plan restricted to just 1 user and 500 contacts
- Teams over 15-20 people will likely outgrow it within a year
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Bigin by Zoho CRM | freemium | Free0 |
| Insightly | freemium | Free0 |
Our Verdict
Choose Bigin by Zoho CRM if...
Micro-businesses and solopreneurs needing their first CRM under $10/month
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.