Bigin by Zoho CRM vs Kartra: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Bigin by Zoho CRM
8.0(450 reviews)
Lightweight CRM from Zoho designed for small businesses that find full CRM platforms too complex.
Kartra
All-in-one marketing and CRM platform for online businesses, courses, and memberships with built-in funnels.
Quick Comparison
| Aspect | Bigin by Zoho CRM | Kartra |
|---|---|---|
| Best For | Micro-businesses and solopreneurs needing their first CRM under $10/month | Online course creators and coaches wanting one platform for everything |
| Pricing Model | Freemium | Free Trial |
| Starting Price | Free | $119/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.0/10 | 7.6/10 |
Pros & Cons
Bigin by Zoho CRM
Pros
- Incredibly affordable at $7/user/month for the Express plan
- Setup takes under 30 minutes with minimal learning curve
- Clean mobile app with built-in dialer and business card scanner
- One-click migration path to full Zoho CRM when you outgrow it
- Connected pipelines let you manage sales, onboarding, and support together
Cons
- No advanced reporting or custom analytics dashboards
- Automation limited to basic rules without complex workflow branching
- No custom modules - you work with what Bigin provides
- Free plan restricted to just 1 user and 500 contacts
- Teams over 15-20 people will likely outgrow it within a year
Kartra
Pros
- Replaces 6-8 separate marketing tools with a single platform
- Behavioral automation tags users based on real actions like video views
- Built-in membership and course hosting with drip content
- Affiliate management system included at no extra cost
- Checkout pages handle upsells, downsells, and order bumps natively
Cons
- Page builder is slower and less flexible than dedicated tools like Unbounce
- Email deliverability can be inconsistent at higher send volumes
- Starter plan at $119/month is expensive for beginners
- Limited third-party integrations compared to HubSpot or ActiveCampaign
- Learning curve is steep with so many features packed into one platform
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Bigin by Zoho CRM | freemium | Free0 |
| Kartra | free trial | $119/mo |
Our Verdict
Choose Bigin by Zoho CRM if...
Micro-businesses and solopreneurs needing their first CRM under $10/month
Choose Kartra if...
Online course creators and coaches wanting one platform for everything
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.