Softabase

Bigin by Zoho CRM vs Ontraport: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

Bigin by Zoho CRM logo

Bigin by Zoho CRM

8.0(450 reviews)

Lightweight CRM from Zoho designed for small businesses that find full CRM platforms too complex.

Ontraport logo

Ontraport

7.7(290 reviews)

Marketing automation and CRM built for info-product businesses, coaches, and consultants selling online.

Quick Comparison

AspectBigin by Zoho CRMOntraport
Best ForMicro-businesses and solopreneurs needing their first CRM under $10/monthInfo-product creators and online course sellers
Pricing ModelFreemiumFree Trial
Starting PriceFree$24/mo
Deploymentcloudcloud
PlatformsWEB, IOS, ANDROIDWEB, IOS, ANDROID
Rating8.0/107.7/10

Pros & Cons

Bigin by Zoho CRM

Pros

  • Incredibly affordable at $7/user/month for the Express plan
  • Setup takes under 30 minutes with minimal learning curve
  • Clean mobile app with built-in dialer and business card scanner
  • One-click migration path to full Zoho CRM when you outgrow it
  • Connected pipelines let you manage sales, onboarding, and support together

Cons

  • No advanced reporting or custom analytics dashboards
  • Automation limited to basic rules without complex workflow branching
  • No custom modules - you work with what Bigin provides
  • Free plan restricted to just 1 user and 500 contacts
  • Teams over 15-20 people will likely outgrow it within a year

Ontraport

Pros

  • All-in-one platform eliminates need for 5+ separate tools
  • Visual campaign builder handles extremely complex automations
  • Built-in landing pages, forms, and membership site hosting
  • Payment processing with subscriptions and one-click upsells
  • Strong deliverability for email marketing campaigns

Cons

  • Dated interface that feels several years behind competitors
  • Steep learning curve requiring 2-3 weeks to get comfortable
  • Pricing jumps significantly between tiers
  • Reporting lacks visual polish and advanced analytics
  • Not designed for traditional B2B sales teams

Pricing Comparison

ProductPricing ModelStarting Price
Bigin by Zoho CRMfreemiumFree0
Ontraportfree trial$24/mo

Our Verdict

Choose Bigin by Zoho CRM if...

Micro-businesses and solopreneurs needing their first CRM under $10/month

Learn More

Choose Ontraport if...

Info-product creators and online course sellers

Learn More

Still Not Sure?

Explore more alternatives or read in-depth reviews to make your decision.