Copper CRM vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Copper CRM
8.1(780 reviews)
The CRM built for Google Workspace - works directly inside Gmail and integrates with your existing tools.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Copper CRM | Insightly |
|---|---|---|
| Best For | Teams fully committed to Google Workspace | Professional services and consulting firms |
| Pricing Model | Subscription | Freemium |
| Starting Price | $23/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.1/10 | 7.9/10 |
Pros & Cons
Copper CRM
Pros
- Lives entirely within Gmail - zero context switching
- Automatic data capture from emails saves hours of data entry
- Beautiful, simple interface that matches Google aesthetic
- Quick setup - most teams are live in under a day
Cons
- Only works with Google Workspace - no Microsoft support
- Features more limited than full-featured CRMs
- Gets expensive quickly for larger teams
- Contact limits on lower tiers can be restrictive
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Copper CRM | subscription | $23/mo |
| Insightly | freemium | Free0 |
Our Verdict
Choose Copper CRM if...
Teams fully committed to Google Workspace
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.