Follow Up Boss vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Follow Up Boss
8.2(8,100 reviews)
Real estate CRM built for agents and teams to capture, track, and convert leads across multiple sources.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Follow Up Boss | Insightly |
|---|---|---|
| Best For | Real estate teams processing high volumes of online leads | Professional services and consulting firms |
| Pricing Model | Free Trial | Freemium |
| Starting Price | $58/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.2/10 | 7.9/10 |
Pros & Cons
Follow Up Boss
Pros
- Best speed-to-lead automation in real estate — responses fire in under 60 seconds
- Integrates with 250+ lead sources including Zillow, Realtor.com, and all major portals
- Built-in dialer with call recording, voicemail drop, and automatic logging
- Smart lead routing distributes by geography, price, source, or custom rules
- Action plans create multi-channel follow-up sequences that actually get used
Cons
- No transaction management — you need separate tools for contracts and closings
- Pro plan at $416/month is a significant investment for small teams
- Limited customization of the CRM interface and pipeline stages
- Reporting is focused on lead metrics — lacks financial and commission tracking
- Learning to build effective action plans takes trial and error
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Follow Up Boss | free trial | $58/mo |
| Insightly | freemium | Free0 |
Our Verdict
Choose Follow Up Boss if...
Real estate teams processing high volumes of online leads
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.