Geotab vs Rastrac: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Geotab
8.5(1,800 reviews)
Open platform fleet telematics with deep data analytics, 300+ marketplace integrations, and EV monitoring for 3+ million vehicles worldwide.
Rastrac
GPS fleet tracking for SMBs since 1993. Real-time vehicle location, geofencing, driver alerts, and maintenance scheduling at $19.95-34.95/vehicle/month.
Quick Comparison
| Aspect | Geotab | Rastrac |
|---|---|---|
| Best For | Data-driven fleet operators who need maximum depth from engine diagnostics and telematics data | SMBs with 10-100 vehicles wanting reliable GPS tracking at mid-range pricing |
| Pricing Model | Subscription | Subscription |
| Starting Price | $20/mo | $19.95/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.5/10 | 7.3/10 |
Pros & Cons
Geotab
Pros
- Open platform with 300+ marketplace integrations covers more specialized use cases than any competitor
- Deepest engine diagnostics and data depth in the industry—reads fault codes, fuel data, and EV battery health
- Works with any compatible hardware device, not locked to proprietary Geotab hardware only
- Best-in-class EV fleet monitoring with battery state of charge, charging status, and range prediction
Cons
- Sold exclusively through resellers—support quality varies dramatically depending on which reseller you choose
- UX is functional but less polished than Samsara or Motive—steeper learning curve for new users
- Pricing is opaque without going through the reseller process, making benchmarking difficult
- Setup and configuration is more complex than plug-and-play competitors, requiring more IT involvement
Rastrac
Pros
- Three decades of operation—one of the most experienced GPS tracking vendors in the market
- Geofencing is unlimited and works reliably for construction and delivery operations
- Maintenance scheduling by odometer and time catches service intervals accurately
- Mid-range pricing at $19.95-34.95 hits a sweet spot between cheap trackers and enterprise platforms
- Fuel card integration provides basic consumption monitoring without a separate tool
Cons
- Interface looks and feels dated—new users face a learning curve navigating the dashboard
- No video telematics or dashcam hardware available, a growing gap in 2026
- Mobile app is functional but trails the desktop experience in features and usability
- Integration ecosystem is smaller than Samsara, Geotab, or Verizon Connect
- No ELD compliance capabilities for regulated trucking operations
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Geotab | subscription | $20/mo |
| Rastrac | subscription | $19.95/mo |
Our Verdict
Choose Geotab if...
Data-driven fleet operators who need maximum depth from engine diagnostics and telematics data
Choose Rastrac if...
SMBs with 10-100 vehicles wanting reliable GPS tracking at mid-range pricing
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.