GoTo Connect vs OpenPhone: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

GoTo Connect

7.6(3,100 reviews)

Unified cloud phone system with VoIP calling, video meetings, and messaging built on the GoTo platform for SMBs and mid-market companies.

8.4(2,100 reviews)

Modern business phone for startups and small teams with shared numbers, SMS, CRM features, and an interface built for the smartphone era.

Aspect	GoTo Connect	OpenPhone
Best For	SMBs that want an easy-to-configure phone system with the best visual call routing editor on the market	Startups and small teams (2-20 people) that want a modern phone system without enterprise complexity
Pricing Model	Subscription	Subscription
Starting Price	$26/mo	$15/mo
Deployment	cloud	cloud
Platforms	WEB, IOS, ANDROID, WINDOWS, MAC	WEB, IOS, ANDROID, MAC, WINDOWS
Rating	7.6/10	8.4/10

Visual dial plan editor makes building call routing with drag-and-drop flowcharts faster than any competitor
Bundles phone, video (250 participants), and messaging in one platform eliminating multi-tool sprawl
Video conferencing inherited from GoToMeeting heritage is mature, reliable, and feature-complete
Supports 180+ desk phone models from Poly, Yealink, and Cisco for offices with existing hardware
International calling to 50+ countries on higher plans at competitive rates

Fragmented brand identity with multiple product renames creates confusion about what GoTo Connect actually is
Mobile app is functional but lacks the polish and reliability of RingCentral or Dialpad apps
CRM integrations exist but are not as deep as Aircall for Salesforce or HubSpot workflows
Customer support quality is inconsistent with some users reporting long hold times for non-urgent issues
API documentation is adequate but trails behind competitors for custom development work

Interface designed like a messaging app — immediately intuitive without any VoIP learning curve
Shared phone numbers let whole teams manage calls and texts to one business number collaboratively
Built-in CRM with contact tagging, notes, and conversation history eliminates need for a separate tool
At $15/user/month, one of the most affordable business phone options with no user minimums
Unified conversation threads combine calls, texts, and voicemails in chronological order per contact

No IVR menu system, call queuing, or advanced routing on the Starter plan
No desk phone support — softphone only through desktop and mobile apps
International calling rates are per-minute with no unlimited bundles available
Analytics and reporting are basic compared to RingCentral, 8x8, or Dialpad
Not suitable for companies with 50+ employees or complex enterprise call routing requirements

Product	Pricing Model	Starting Price
GoTo Connect	subscription	$26/mo
OpenPhone	subscription	$15/mo

Choose GoTo Connect if...

SMBs that want an easy-to-configure phone system with the best visual call routing editor on the market

Choose OpenPhone if...

Startups and small teams (2-20 people) that want a modern phone system without enterprise complexity

Explore more alternatives or read in-depth reviews to make your decision.