Hootsuite vs Loomly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Hootsuite
Social media management platform for scheduling, monitoring, and analytics across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Loomly
8.3(1,850 reviews)
Social media management platform built for teams with approval workflows, content calendars, and ad management.
Quick Comparison
| Aspect | Hootsuite | Loomly |
|---|---|---|
| Best For | Marketing teams managing 5-10+ social accounts | Marketing teams that need structured content approval before publishing |
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/mo | $32/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.8/10 | 8.3/10 |
Pros & Cons
Hootsuite
Pros
- Works with all major social platforms
- 18+ million users means extensive support resources
- Bulk scheduling saves time on campaigns
- Team collaboration features for agencies
Cons
- No free plan available since 2023
- Pricing expensive compared to Buffer or Later
- Mobile app lacks full functionality
- Learning curve for new users
Loomly
Pros
- Approval workflows eliminate messy email chains for content review
- Daily post ideas from trends, RSS feeds, and calendar events spark creativity
- Clean interface that marketing teams learn in under an hour
- Facebook and Instagram ad management built into the same calendar
- Custom workflows adapt to how your specific team operates
- Generous social account limits even on lower plans
Cons
- No social listening or mention monitoring capabilities
- Missing inbox management for DMs and comments across platforms
- Starting price of $32/mo is higher than simpler alternatives like Buffer
- Mobile app lacks some features available on desktop
- Reporting could be more customizable for agency client presentations
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Hootsuite | subscription | $99/mo |
| Loomly | subscription | $32/mo |
Our Verdict
Choose Hootsuite if...
Marketing teams managing 5-10+ social accounts
Choose Loomly if...
Marketing teams that need structured content approval before publishing
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.