HubSpot Chat vs Freshchat: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
HubSpot Chat
Free live chat built into HubSpot CRM with chatbot builder, meeting scheduler, and automatic contact creation for sales and support teams.
Freshchat
Conversational messaging platform by Freshworks with AI bots, omnichannel support, and a free plan for 100 agents.
Quick Comparison
| Aspect | HubSpot Chat | Freshchat |
|---|---|---|
| Best For | B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost | Teams wanting free live chat for large agent groups |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.6/10 | 7.8/10 |
Pros & Cons
HubSpot Chat
Pros
- Free chat that automatically creates and updates CRM contacts — no manual data entry between chat and CRM
- Chatbot builder with drag-and-drop lead qualification and calendar meeting booking works without code
- Full CRM context during chat shows company info, deal stage, previous interactions, and marketing activity
- Massive ecosystem of 1,500+ integrations through the HubSpot marketplace extends chat capabilities
- Setup takes under 10 minutes for existing HubSpot users with zero technical knowledge required
Cons
- Not a dedicated support tool — no ticketing, no SLAs, no omnichannel messaging in the free plan
- Conversation routing is basic with only round-robin or manual assignment on free and Starter plans
- HubSpot branding on the widget requires a paid subscription to remove
- Widget customization is limited compared to Intercom or LiveChat
- High-volume support operations (100+ daily conversations) will outgrow chat features quickly
Freshchat
Pros
- Free plan for up to 100 agents is unmatched in the market
- Freddy AI bot builder requires no coding and handles common queries well
- Omnichannel messaging across WhatsApp, Instagram, Messenger, and more
- Campaign messaging lets you proactively reach users based on behavior
- Tight integration with Freshdesk and the broader Freshworks suite
Cons
- Standalone functionality is limited compared to Intercom or Drift
- Advanced bot triggers require technical configuration
- Reporting doesn't match the depth of dedicated analytics tools
- Email ticketing requires Freshdesk as a separate product
- Free plan strips out canned responses, integrations, and analytics
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| HubSpot Chat | freemium | Free0 |
| Freshchat | freemium | Free0 |
Our Verdict
Choose HubSpot Chat if...
B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost
Choose Freshchat if...
Teams wanting free live chat for large agent groups
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.