HubSpot Chat vs Gorgias: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
HubSpot Chat
Free live chat built into HubSpot CRM with chatbot builder, meeting scheduler, and automatic contact creation for sales and support teams.
Gorgias
4.6(1,234 reviews)
E-commerce help desk with Shopify, BigCommerce, and Magento integrations built-in.
Quick Comparison
| Aspect | HubSpot Chat | Gorgias |
|---|---|---|
| Best For | B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost | Shopify, BigCommerce, and Magento stores |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $10/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.6/10 | 4.6/10 |
Pros & Cons
HubSpot Chat
Pros
- Free chat that automatically creates and updates CRM contacts — no manual data entry between chat and CRM
- Chatbot builder with drag-and-drop lead qualification and calendar meeting booking works without code
- Full CRM context during chat shows company info, deal stage, previous interactions, and marketing activity
- Massive ecosystem of 1,500+ integrations through the HubSpot marketplace extends chat capabilities
- Setup takes under 10 minutes for existing HubSpot users with zero technical knowledge required
Cons
- Not a dedicated support tool — no ticketing, no SLAs, no omnichannel messaging in the free plan
- Conversation routing is basic with only round-robin or manual assignment on free and Starter plans
- HubSpot branding on the widget requires a paid subscription to remove
- Widget customization is limited compared to Intercom or LiveChat
- High-volume support operations (100+ daily conversations) will outgrow chat features quickly
Gorgias
Pros
- Deep e-commerce platform integrations
- Agents can take commerce actions without switching tools
- Revenue attribution for support interactions
- Ticket-based pricing includes unlimited agents
- Purpose-built for e-commerce workflows
Cons
- Not suitable for non-e-commerce businesses
- Ticket-based pricing can get expensive at volume
- Some advanced features require higher tiers
- Limited if not using major e-commerce platforms
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| HubSpot Chat | freemium | Free0 |
| Gorgias | subscription | $10/mo |
Our Verdict
Choose HubSpot Chat if...
B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost
Choose Gorgias if...
Shopify, BigCommerce, and Magento stores
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.