HubSpot CRM vs Influencity: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
HubSpot CRM
8.5(1,250 reviews)
Free CRM software with powerful features for sales, marketing, and customer service teams.
Influencity
AI-powered influencer marketing platform for discovering influencers, managing campaigns, and measuring ROI.
Quick Comparison
| Aspect | HubSpot CRM | Influencity |
|---|---|---|
| Best For | Small businesses starting with CRM | Marketing agencies managing 5+ influencer campaigns quarterly |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $168/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB |
| Rating | 8.5/10 | 7.8/10 |
Pros & Cons
HubSpot CRM
Pros
- Generous free tier with core CRM features
- Intuitive and easy to learn interface
- Seamless integration with HubSpot marketing tools
- Excellent documentation and support resources
Cons
- Advanced features require expensive upgrades
- Per-user pricing can add up quickly
- Limited customization on lower tiers
Influencity
Pros
- Database covers 200M+ profiles across Instagram, YouTube, TikTok, and Twitch
- Fake follower detection saves money by exposing inflated audiences before you pay
- Audience demographic filtering is among the most granular in the industry
- IRM module works like a CRM specifically built for influencer relationships
- Pricing undercuts larger platforms like CreatorIQ and Traackr
- Spanish-born company with strong European market understanding
Cons
- UI has a learning curve that frustrates new users
- Report exports limited to PDF on lower-tier plans
- Twitch analytics are less developed than Instagram or YouTube
- Customer support response times average 24-48 hours
- No built-in influencer payment processing
- Free trial period is only 7 days
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| HubSpot CRM | freemium | Free0 |
| Influencity | subscription | $168/mo |
Our Verdict
Choose HubSpot CRM if...
Small businesses starting with CRM
Choose Influencity if...
Marketing agencies managing 5+ influencer campaigns quarterly
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.