HubSpot CRM vs Keap: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
HubSpot CRM
8.5(1,250 reviews)
Free CRM software with powerful features for sales, marketing, and customer service teams.
Keap
All-in-one CRM with marketing automation, e-commerce, and appointment scheduling for small businesses.
Quick Comparison
| Aspect | HubSpot CRM | Keap |
|---|---|---|
| Best For | Small businesses starting with CRM | Solo entrepreneurs and coaches |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $159/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.5/10 | 7.8/10 |
Pros & Cons
HubSpot CRM
Pros
- Generous free tier with core CRM features
- Intuitive and easy to learn interface
- Seamless integration with HubSpot marketing tools
- Excellent documentation and support resources
Cons
- Advanced features require expensive upgrades
- Per-user pricing can add up quickly
- Limited customization on lower tiers
Keap
Pros
- All-in-one platform replaces multiple tools
- Powerful automation capabilities
- Built-in invoicing and payment processing
- Strong appointment scheduling features
Cons
- Expensive compared to alternatives
- Steep learning curve - plan for training time
- Contact limits increase pricing significantly
- Interface can feel cluttered and overwhelming
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| HubSpot CRM | freemium | Free0 |
| Keap | subscription | $159/mo |
Our Verdict
Choose HubSpot CRM if...
You need Small businesses starting with CRM and prefer freemium pricing.
Choose Keap if...
You need Solo entrepreneurs and coaches and prefer subscription pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.