HubSpot CRM vs SharpSpring: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

HubSpot CRM

8.5(1,250 reviews)

Free CRM software with powerful features for sales, marketing, and customer service teams.

7.3(560 reviews)

Marketing automation platform with built-in CRM, now part of Constant Contact. Agency-friendly pricing and features.

Aspect	HubSpot CRM	SharpSpring
Best For	Small businesses starting with CRM	Digital marketing agencies managing campaigns for 10-50 clients simultaneously
Pricing Model	Freemium	Subscription
Starting Price	Free	$449/mo
Deployment	cloud	cloud
Platforms	WEB, IOS, ANDROID	WEB
Rating	8.5/10	7.3/10

Unlimited users on all plans — pay by contacts, not seats, saving agencies thousands monthly
Behavioral tracking shows every page visit, email open, and form fill in a visual timeline
White-label capabilities let agencies rebrand the entire platform for client-facing use
Marketing automation workflows rival HubSpot at roughly half the price point
Built-in CRM means no need to buy and integrate a separate sales tool

Starting price of $449/month is too high for most small businesses and solopreneurs
Post-acquisition by Constant Contact creates uncertainty about long-term product direction
CRM functionality is secondary to marketing — sales teams needing deep CRM features may feel limited
Landing page templates feel dated compared to Unbounce or Leadpages
Reporting customization requires learning a query-based system that isn't intuitive
No free plan or low-cost entry point for businesses testing marketing automation

Product	Pricing Model	Starting Price
HubSpot CRM	freemium	Free0
SharpSpring	subscription	$449/mo

Choose HubSpot CRM if...

Small businesses starting with CRM

Choose SharpSpring if...

Digital marketing agencies managing campaigns for 10-50 clients simultaneously

Explore more alternatives or read in-depth reviews to make your decision.