HubSpot Marketing Hub vs monday.com: Comparativa Completa 2026
Comparativa a fondo de funciones, precios y experiencia de uso para que tomes la mejor decisión.
HubSpot Marketing Hub
8.4(4,200 reviews)
Plataforma de automatizacion de marketing empresarial con integracion CRM, herramientas de contenido y gestion de prospectos.
monday.com
8.8(1,800 reviews)
Work OS that powers teams to run projects and workflows with confidence.
Comparación rápida
| Aspecto | HubSpot Marketing Hub | monday.com |
|---|---|---|
| Ideal para | Equipos de marketing de mercado medio a empresarial | Marketing teams managing campaigns, content calendars, and creative assets |
| Modelo de precios | Freemium | Subscription |
| Precio inicial | Gratis | $9/mo |
| Despliegue | cloud | cloud |
| Plataformas | WEB, IOS, ANDROID | WEB, IOS, ANDROID, MAC, WINDOWS |
| Puntuación | 8.4/10 | 8.8/10 |
Pros y contras
HubSpot Marketing Hub
Pros
- Plataforma de marketing verdaderamente todo en uno
- Excelente integracion CRM (CRM gratuito incluido)
- Automatizacion y personalizacion potentes
- Fuerte analisis y atribucion
Cons
- Caro - especialmente el nivel Professional
- Los precios basados en contactos se acumulan rapidamente
- Curva de aprendizaje para utilizacion completa
- Puede sentirse como bloqueo de proveedor
monday.com
Pros
- Visual drag-and-drop interface requires zero training for basic use
- Switch between 8+ views (Kanban, Gantt, calendar, timeline) with one click on the same data
- Automation builder sets up workflows in 30 seconds without coding
- 200+ native integrations including Slack, Salesforce, HubSpot, and GitHub
- One platform covers CRM, project management, dev sprints, and HR processes
- Dashboards pull data from multiple boards into a single live view
- Free tier available for up to 2 users with unlimited boards
- Mobile apps work well for status updates and notifications on the go
Cons
- Minimum 3-seat requirement even for solo users — no single-user plan
- Standard plan caps automations at 250 actions/month, which a busy board burns in a week
- Pro plan at 9/seat/month is 58% more expensive than Standard for the automation upgrade
- 25-person team on Pro costs ,700/year — 2-3x more than Asana or ClickUp
- Reporting lacks drill-down depth compared to dedicated BI tools
- Time tracking requires Pro plan — agencies consider this essential but its behind a paywall
- Complex cross-board reports need workarounds — no native advanced analytics
Comparación de precios
| Product | Pricing Model | Starting Price |
|---|---|---|
| HubSpot Marketing Hub | freemium | Free0 |
| monday.com | subscription | $9/mo |
Nuestro veredicto
Elige HubSpot Marketing Hub si...
Equipos de marketing de mercado medio a empresarial
Elige monday.com si...
Marketing teams managing campaigns, content calendars, and creative assets
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