Insightly vs Copper CRM: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Copper CRM
8.1(780 reviews)
The CRM built for Google Workspace - works directly inside Gmail and integrates with your existing tools.
Quick Comparison
| Aspect | Insightly | Copper CRM |
|---|---|---|
| Best For | Professional services and consulting firms | Teams fully committed to Google Workspace |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $23/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.9/10 | 8.1/10 |
Pros & Cons
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Copper CRM
Pros
- Lives entirely within Gmail - zero context switching
- Automatic data capture from emails saves hours of data entry
- Beautiful, simple interface that matches Google aesthetic
- Quick setup - most teams are live in under a day
Cons
- Only works with Google Workspace - no Microsoft support
- Features more limited than full-featured CRMs
- Gets expensive quickly for larger teams
- Contact limits on lower tiers can be restrictive
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Insightly | freemium | Free0 |
| Copper CRM | subscription | $23/mo |
Our Verdict
Choose Insightly if...
Professional services and consulting firms
Choose Copper CRM if...
Teams fully committed to Google Workspace
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.