Insightly vs HubSpot CRM: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
HubSpot CRM
8.5(1,250 reviews)
Free CRM software with powerful features for sales, marketing, and customer service teams.
Quick Comparison
| Aspect | Insightly | HubSpot CRM |
|---|---|---|
| Best For | Professional services and consulting firms | Small businesses starting with CRM |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.9/10 | 8.5/10 |
Pros & Cons
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
HubSpot CRM
Pros
- Generous free tier with core CRM features
- Intuitive and easy to learn interface
- Seamless integration with HubSpot marketing tools
- Excellent documentation and support resources
Cons
- Advanced features require expensive upgrades
- Per-user pricing can add up quickly
- Limited customization on lower tiers
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Insightly | freemium | Free0 |
| HubSpot CRM | freemium | Free0 |
Our Verdict
Choose Insightly if...
You need Professional services and consulting firms and prefer freemium pricing.
Choose HubSpot CRM if...
You need Small businesses starting with CRM and prefer freemium pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.