Insightly vs Kartra: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Kartra
All-in-one marketing and CRM platform for online businesses, courses, and memberships with built-in funnels.
Quick Comparison
| Aspect | Insightly | Kartra |
|---|---|---|
| Best For | Professional services and consulting firms | Online course creators and coaches wanting one platform for everything |
| Pricing Model | Freemium | Free Trial |
| Starting Price | Free | $119/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.9/10 | 7.6/10 |
Pros & Cons
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Kartra
Pros
- Replaces 6-8 separate marketing tools with a single platform
- Behavioral automation tags users based on real actions like video views
- Built-in membership and course hosting with drip content
- Affiliate management system included at no extra cost
- Checkout pages handle upsells, downsells, and order bumps natively
Cons
- Page builder is slower and less flexible than dedicated tools like Unbounce
- Email deliverability can be inconsistent at higher send volumes
- Starter plan at $119/month is expensive for beginners
- Limited third-party integrations compared to HubSpot or ActiveCampaign
- Learning curve is steep with so many features packed into one platform
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Insightly | freemium | Free0 |
| Kartra | free trial | $119/mo |
Our Verdict
Choose Insightly if...
Professional services and consulting firms
Choose Kartra if...
Online course creators and coaches wanting one platform for everything
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.