Insightly vs Membrain: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Membrain
B2B sales effectiveness CRM built for complex sales cycles with guided selling workflows, stakeholder mapping, and coaching tools.
Quick Comparison
| Aspect | Insightly | Membrain |
|---|---|---|
| Best For | Professional services and consulting firms | B2B sales teams running complex deals with 90+ day cycles and 5+ stakeholders per opportunity |
| Pricing Model | Freemium | Free Trial |
| Starting Price | Free | $49/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.9/10 | 7.8/10 |
Pros & Cons
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Membrain
Pros
- Guided selling workflows enforce your sales methodology at every stage instead of letting reps skip critical qualification steps
- Stakeholder mapping visualizes every decision-maker's role, sentiment, and engagement level on complex multi-person deals
- Coaching tools with review scorecards and contextual notes give managers structured ways to develop their reps deal by deal
- Win probability is calculated from actual stage activity completion rather than subjective rep estimates that inflate forecasts
- Purpose-built for complex B2B sales cycles that take 90+ days with 5+ stakeholders rather than trying to serve every market
Cons
- Integration ecosystem is modest with Salesforce, HubSpot, and Zapier connections but no broad native marketplace
- Not suitable for transactional or high-volume sales where deals close in days rather than months
- Pricing at $49-89/user/month is premium for a tool focused specifically on sales process rather than full CRM functionality
- No built-in marketing automation, customer support, or project management means you'll need additional tools for those functions
- Smaller company with fewer resources than enterprise CRM vendors which affects support availability and feature development speed
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Insightly | freemium | Free0 |
| Membrain | free trial | $49/mo |
Our Verdict
Choose Insightly if...
Professional services and consulting firms
Choose Membrain if...
B2B sales teams running complex deals with 90+ day cycles and 5+ stakeholders per opportunity
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.