Insightly vs SAP Customer Experience (SAP CX): Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.

Insightly
CRM that combines customer relationship management with project management and delivery tracking.

SAP Customer Experience (SAP CX)
Enterprise CRM suite from SAP combining Sales Cloud, Service Cloud, and Commerce Cloud with deep ERP integration.
Quick Comparison
| Aspect | Insightly | SAP Customer Experience (SAP CX) |
|---|---|---|
| Best For | Professional services and consulting firms | Large enterprises already running SAP S/4HANA for back-office operations |
| Pricing Model | Freemium | Contact Sales |
| Starting Price | Free | Contact Sales |
| Deployment | cloud | cloud, hybrid |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.9/10 | 7.0/10 |
Pros & Cons
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
SAP Customer Experience (SAP CX)
Pros
- Native S/4HANA integration connects CRM data to financials, supply chain, and procurement without middleware
- Commerce Cloud (hybris) is a proven enterprise e-commerce engine powering major global retailers
- Visit planning module with route optimization is genuinely best-in-class for field sales organizations
- Customer Data Cloud unifies identity and consent management across all touchpoints for GDPR compliance
- Multi-cloud architecture lets companies adopt Sales, Service, or Commerce modules independently
Cons
- Implementation costs regularly exceed $500,000 for enterprise deployments spanning multiple CX modules
- Smaller certified consultant pool compared to Salesforce makes finding quality implementation partners difficult
- Sales Cloud AI features lag behind Salesforce Einstein and Microsoft Copilot in maturity and accuracy
- Interface complexity still reflects SAP's enterprise DNA despite significant Fiori design improvements
- Standalone SAP CX without S/4HANA loses its main competitive advantage over Salesforce and HubSpot
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Insightly | freemium | Free0 |
| SAP Customer Experience (SAP CX) | contact sales | Contact Sales |
Our Verdict
Choose Insightly if...
Professional services and consulting firms
Choose SAP Customer Experience (SAP CX) if...
Large enterprises already running SAP S/4HANA for back-office operations
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.