Kartra vs Bigin by Zoho CRM: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Kartra
All-in-one marketing and CRM platform for online businesses, courses, and memberships with built-in funnels.
Bigin by Zoho CRM
8.0(450 reviews)
Lightweight CRM from Zoho designed for small businesses that find full CRM platforms too complex.
Quick Comparison
| Aspect | Kartra | Bigin by Zoho CRM |
|---|---|---|
| Best For | Online course creators and coaches wanting one platform for everything | Micro-businesses and solopreneurs needing their first CRM under $10/month |
| Pricing Model | Free Trial | Freemium |
| Starting Price | $119/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.6/10 | 8.0/10 |
Pros & Cons
Kartra
Pros
- Replaces 6-8 separate marketing tools with a single platform
- Behavioral automation tags users based on real actions like video views
- Built-in membership and course hosting with drip content
- Affiliate management system included at no extra cost
- Checkout pages handle upsells, downsells, and order bumps natively
Cons
- Page builder is slower and less flexible than dedicated tools like Unbounce
- Email deliverability can be inconsistent at higher send volumes
- Starter plan at $119/month is expensive for beginners
- Limited third-party integrations compared to HubSpot or ActiveCampaign
- Learning curve is steep with so many features packed into one platform
Bigin by Zoho CRM
Pros
- Incredibly affordable at $7/user/month for the Express plan
- Setup takes under 30 minutes with minimal learning curve
- Clean mobile app with built-in dialer and business card scanner
- One-click migration path to full Zoho CRM when you outgrow it
- Connected pipelines let you manage sales, onboarding, and support together
Cons
- No advanced reporting or custom analytics dashboards
- Automation limited to basic rules without complex workflow branching
- No custom modules - you work with what Bigin provides
- Free plan restricted to just 1 user and 500 contacts
- Teams over 15-20 people will likely outgrow it within a year
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Kartra | free trial | $119/mo |
| Bigin by Zoho CRM | freemium | Free0 |
Our Verdict
Choose Kartra if...
Online course creators and coaches wanting one platform for everything
Choose Bigin by Zoho CRM if...
Micro-businesses and solopreneurs needing their first CRM under $10/month
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.