Loomly vs Sprout Social: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Loomly
8.3(1,850 reviews)
Social media management platform built for teams with approval workflows, content calendars, and ad management.
Sprout Social
8.7(2,400 reviews)
Enterprise social media management with advanced analytics, social listening, and team collaboration tools.
Quick Comparison
| Aspect | Loomly | Sprout Social |
|---|---|---|
| Best For | Marketing teams that need structured content approval before publishing | Enterprise marketing teams tracking social ROI |
| Pricing Model | Subscription | Subscription |
| Starting Price | $32/mo | $249/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.3/10 | 8.7/10 |
Pros & Cons
Loomly
Pros
- Approval workflows eliminate messy email chains for content review
- Daily post ideas from trends, RSS feeds, and calendar events spark creativity
- Clean interface that marketing teams learn in under an hour
- Facebook and Instagram ad management built into the same calendar
- Custom workflows adapt to how your specific team operates
- Generous social account limits even on lower plans
Cons
- No social listening or mention monitoring capabilities
- Missing inbox management for DMs and comments across platforms
- Starting price of $32/mo is higher than simpler alternatives like Buffer
- Mobile app lacks some features available on desktop
- Reporting could be more customizable for agency client presentations
Sprout Social
Pros
- Best-in-class analytics and reporting in social media tools
- Social listening tracks conversations across the entire web
- Clean, polished interface that teams actually enjoy using
- Competitor benchmarking built into the platform
- Approval workflows help maintain brand consistency
Cons
- Starting price of $249/user is steep for small teams
- Social listening only available on the Advanced plan
- Learning curve for the more advanced features
- Limited customization of the scheduling interface
- No built-in email marketing or CRM features
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Loomly | subscription | $32/mo |
| Sprout Social | subscription | $249/mo |
Our Verdict
Choose Loomly if...
Marketing teams that need structured content approval before publishing
Choose Sprout Social if...
Enterprise marketing teams tracking social ROI
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.