Masternaut vs Rastrac: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Masternaut
European fleet telematics from Michelin Group with GPS tracking, eco-driving analytics, and CO2 reporting for EU regulatory compliance.
Rastrac
GPS fleet tracking for SMBs since 1993. Real-time vehicle location, geofencing, driver alerts, and maintenance scheduling at $19.95-34.95/vehicle/month.
Quick Comparison
| Aspect | Masternaut | Rastrac |
|---|---|---|
| Best For | French and Spanish fleet operators needing native EU regulatory compliance and local support | SMBs with 10-100 vehicles wanting reliable GPS tracking at mid-range pricing |
| Pricing Model | Contact Sales | Subscription |
| Starting Price | $15/mo | $19.95/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.7/10 | 7.3/10 |
Pros & Cons
Masternaut
Pros
- Built for EU regulatory compliance from day one—tachograph, GDPR, and DGT support are native
- Eco-driving analytics and CO2 reporting align with European fleet decarbonization mandates
- Michelin's brand credibility and long-term stability in European mobility services
- Strong local presence and language support in France, Spain, and the UK
Cons
- Narrower feature set than Webfleet for comprehensive pan-European fleet management
- EV fleet management capabilities lag behind dedicated electric fleet tools
- Slower innovation cycle than US-headquartered competitors like Samsara
- Limited reach and local support outside France, Spain, and the UK
Rastrac
Pros
- Three decades of operation—one of the most experienced GPS tracking vendors in the market
- Geofencing is unlimited and works reliably for construction and delivery operations
- Maintenance scheduling by odometer and time catches service intervals accurately
- Mid-range pricing at $19.95-34.95 hits a sweet spot between cheap trackers and enterprise platforms
- Fuel card integration provides basic consumption monitoring without a separate tool
Cons
- Interface looks and feels dated—new users face a learning curve navigating the dashboard
- No video telematics or dashcam hardware available, a growing gap in 2026
- Mobile app is functional but trails the desktop experience in features and usability
- Integration ecosystem is smaller than Samsara, Geotab, or Verizon Connect
- No ELD compliance capabilities for regulated trucking operations
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Masternaut | contact sales | $15/mo |
| Rastrac | subscription | $19.95/mo |
Our Verdict
Choose Masternaut if...
French and Spanish fleet operators needing native EU regulatory compliance and local support
Choose Rastrac if...
SMBs with 10-100 vehicles wanting reliable GPS tracking at mid-range pricing
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.