Phorest vs Boulevard: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

Phorest

8.0(3,200 reviews)

Salon software focused on client retention with built-in marketing, reputation management, and loyalty programs from $99/month.

8.2(1,400 reviews)

Enterprise-grade salon and spa platform built for premium multi-location businesses with advanced client management and analytics.

Aspect	Phorest	Boulevard
Best For	Salons struggling with client retention that need systematic win-back campaigns and loyalty programs	Multi-location premium salon groups needing enterprise-grade client management and centralized analytics
Pricing Model	Subscription	Subscription
Starting Price	$99/mo	$175/mo
Deployment	cloud	cloud
Platforms	WEB, IOS, ANDROID	WEB, IOS, ANDROID
Rating	8.0/10	8.2/10

Best-in-class client retention tools — automated win-back campaigns and loyalty programs that measurably reduce client churn
Targeted marketing based on actual client behavior (visit frequency, spending, services) beats generic email blasts
Strong reputation management that monitors reviews and systematically generates positive feedback from happy clients
Particularly strong in European markets with native GDPR compliance, multi-currency, and local payment processing
Retention analytics identify at-risk clients before they leave so you can proactively reach out

Core booking and POS features are solid but not best-in-class — the platform shines in marketing, not operations
Interface design is functional but not as polished or fast as Mangomint or as intuitive as Fresha
Weaker presence in the US market compared to European markets where Phorest is more established
Retention tools require ongoing attention — set-and-forget doesn't work, you need to monitor and adjust campaigns
Starting price of $99/month doesn't include the best features — you really need the $199+ Grow plan for full value

Deepest client management in the salon software category — detailed profiles rival luxury retail CRM systems
Multi-location management handles complexity of 10-100+ locations with centralized reporting and standardized menus
Advanced analytics provide data-driven insights into client spending, retention, and staff performance across locations
Professional brand experience that matches what high-end salons want their technology to reflect
Custom fields and flexible data structure adapt to unique business processes that rigid templates cannot

Expensive at $175-410/month per location — only justified for salons with average tickets of $150+ per visit
Complex setup and longer staff training compared to simpler platforms like Mangomint or Fresha
Overpowered for small salons with 2-3 stylists — most features go unused at that scale
Interface is professional but not as intuitive as Mangomint — more clicks required for common tasks
No consumer marketplace for client discovery — requires your own marketing efforts for new client acquisition

Product	Pricing Model	Starting Price
Phorest	subscription	$99/mo
Boulevard	subscription	$175/mo

Choose Phorest if...

Salons struggling with client retention that need systematic win-back campaigns and loyalty programs

Choose Boulevard if...

Multi-location premium salon groups needing enterprise-grade client management and centralized analytics

Explore more alternatives or read in-depth reviews to make your decision.