Plausible Analytics vs Fathom Analytics: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Plausible Analytics
Lightweight, open-source, privacy-friendly web analytics with a single-page dashboard, no cookies, and a tracking script under 1 KB.
Fathom Analytics
8.9(640 reviews)
Simple, privacy-first website analytics with a single dashboard, no cookies, GDPR compliance, and unlimited sites on one subscription.
Quick Comparison
| Aspect | Plausible Analytics | Fathom Analytics |
|---|---|---|
| Best For | Bloggers, content sites, and small businesses wanting simple traffic numbers | Agencies and freelancers managing many client or personal websites |
| Pricing Model | Subscription | Free Trial |
| Starting Price | Free | $15/mo |
| Deployment | cloud, self hosted | cloud |
| Platforms | WEB | WEB |
| Rating | 9.0/10 | 8.9/10 |
Pros & Cons
Plausible Analytics
Pros
- Single, simple dashboard that needs almost no learning
- No cookies and no personal data, so no consent banner in most of the EU
- Tracking script under 1 KB barely affects page speed
- Open source with an EU-based company and EU data hosting
- Affordable subscription pricing, or self-host for free
Cons
- No deep segmentation or user-level analysis
- No BigQuery export or raw data warehouse pipeline
- No native integration with advertising platforms
- No real free cloud tier beyond a 30-day trial
- Too basic for teams that need advanced product analytics
Fathom Analytics
Pros
- Every plan includes unlimited websites, ideal for agencies and freelancers
- No cookies and GDPR, CCPA, and PECR compliant by design
- Clean single-screen dashboard with almost no learning curve
- Ad-blocker bypass keeps tracking accurate where privacy tools usually fail
- Tiny, fast tracking script that does not hurt page speed
Cons
- Paid-only with no free tier beyond the 30-day trial
- Not open source, so self-hosting is not possible
- No deep segmentation or user-level analysis
- No native advertising platform integration
- Too simple for teams needing advanced product analytics
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Plausible Analytics | subscription | Free0 |
| Fathom Analytics | free trial | $15/mo |
Our Verdict
Choose Plausible Analytics if...
Bloggers, content sites, and small businesses wanting simple traffic numbers
Choose Fathom Analytics if...
Agencies and freelancers managing many client or personal websites
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.