Propertybase vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Propertybase
Salesforce-powered real estate CRM with MLS integration, IDX websites, and transaction management for brokerages.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Propertybase | Insightly |
|---|---|---|
| Best For | Brokerages with 15-200 agents needing CRM and transaction management | Professional services and consulting firms |
| Pricing Model | Contact Sales | Freemium |
| Starting Price | Contact Sales | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.0/10 | 7.9/10 |
Pros & Cons
Propertybase
Pros
- Salesforce-grade CRM depth without needing a dedicated admin
- Best-in-class MLS integration with real-time listing sync
- Built-in transaction management eliminates separate closing tools
- IDX websites include functional SEO tools that drive organic traffic
- Supports 40+ countries making it viable for international brokerages
Cons
- Pricing is not transparent and requires a sales call to get quotes
- Onboarding takes 3-6 weeks with dedicated training sessions required
- Interface feels corporate and less intuitive than modern competitors
- Lone Wolf ownership leads to frequent upsells on title and closing products
- Overkill for solo agents or teams smaller than 10 people
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Propertybase | contact sales | Contact Sales |
| Insightly | freemium | Free0 |
Our Verdict
Choose Propertybase if...
Brokerages with 15-200 agents needing CRM and transaction management
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.