Top Producer vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Top Producer
6.8(2,450 reviews)
Veteran real estate CRM since 1982 with automated follow-up campaigns, MLS integration, and farming tools for agents.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Top Producer | Insightly |
|---|---|---|
| Best For | Experienced agents with large spheres of influence wanting automated market reports | Professional services and consulting firms |
| Pricing Model | Free Trial | Freemium |
| Starting Price | $129/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 6.8/10 | 7.9/10 |
Pros & Cons
Top Producer
Pros
- Market Snapshot automated reports keep agents top-of-mind with their sphere
- Follow-Up Coach provides data-driven suggestions on when and how to reach out
- 40+ years of real estate-specific CRM development and refinement
- Recently overhauled interface is cleaner and more modern than legacy version
- Social insights auto-enrich contact profiles with LinkedIn and Facebook data
Cons
- Pro plan at $129/user/month is expensive compared to similar competitors
- Interface still feels a step behind newer CRMs like Follow Up Boss
- Farming add-on at $399/month is only worthwhile for active neighborhood farmers
- Limited third-party integrations compared to open-API competitors
- Data migration from legacy Top Producer to new version can be messy
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Top Producer | free trial | $129/mo |
| Insightly | freemium | Free0 |
Our Verdict
Choose Top Producer if...
Experienced agents with large spheres of influence wanting automated market reports
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.