Wix eCommerce vs Shopify: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

Wix eCommerce

7.4(6,200 reviews)

Drag-and-drop website builder with integrated ecommerce features for small stores, services, and digital product sellers.

8.6(12,400 reviews)

All-in-one ecommerce platform to build an online store, sell across channels, and manage payments, shipping, and inventory.

Aspect	Wix eCommerce	Shopify
Best For	Creative businesses and portfolio shops where visual design matters more than catalog scale	Small to mid-size businesses wanting the fastest setup with minimal technical skills
Pricing Model	Subscription	Subscription
Starting Price	$17/mo	$39/mo
Deployment	cloud	cloud
Platforms	WEB, IOS, ANDROID	WEB, IOS, ANDROID
Rating	7.4/10	8.6/10

Best-in-class drag-and-drop design editor — place anything anywhere without touching code
900+ professionally designed templates that look better than most Shopify themes
AI site builder creates a working store in under 10 minutes from scratch
Excellent for service businesses that combine bookings, content, and product sales on one site
All-in-one pricing includes hosting, SSL, domain, and basic marketing tools

Product variant management gets clunky fast — limited to 6 options per product
No way to migrate your design if you leave — you rebuild from scratch on any other platform
Checkout page is not customizable and conversion rates trail behind Shopify
Multichannel selling (Amazon, eBay) feels like an afterthought rather than a core feature
Page speed scores are lower than Shopify and BigCommerce on average due to heavy JavaScript

Store setup takes hours — the fastest path from idea to first sale in the industry
Checkout converts at 15% higher rates than average thanks to Shop Pay and constant A/B testing
Over 8,000 apps cover every feature you could possibly need
Shopify Payments eliminates third-party gateway complexity and extra transaction fees
Infrastructure handles massive traffic spikes without you touching a server

Monthly costs balloon to $200-400+ once you add the 6-12 apps most stores need
Transaction fees of 0.6-2% on every sale if you use any gateway besides Shopify Payments
Blog and content management are basic — nowhere near WordPress capabilities
Migrating away is painful due to proprietary Liquid templating and limited data export
Theme customization hits walls quickly without Liquid coding knowledge

Product	Pricing Model	Starting Price
Wix eCommerce	subscription	$17/mo
Shopify	subscription	$39/mo

Choose Wix eCommerce if...

Creative businesses and portfolio shops where visual design matters more than catalog scale

Choose Shopify if...

Small to mid-size businesses wanting the fastest setup with minimal technical skills

Explore more alternatives or read in-depth reviews to make your decision.