Zoho CRM vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Zoho CRM
8.3(2,100 reviews)
Affordable CRM with extensive features for sales automation, analytics, and multichannel communication.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Zoho CRM | Insightly |
|---|---|---|
| Best For | Small businesses wanting enterprise features at SMB prices | Professional services and consulting firms |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.3/10 | 7.9/10 |
Pros & Cons
Zoho CRM
Pros
- Exceptional value for the price point
- AI features (Zia) included in higher tiers
- Massive ecosystem of 40+ integrated Zoho apps
- Highly customizable without coding knowledge
Cons
- Interface feels dated and can be overwhelming
- Customer support quality varies significantly
- Some advanced features are buried in menus
- Mobile app lacks some desktop functionality
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Zoho CRM | freemium | Free0 |
| Insightly | freemium | Free0 |
Our Verdict
Choose Zoho CRM if...
Small businesses wanting enterprise features at SMB prices
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.