Pricing
contact sales
Best For
Mid-market companies wanting a single all-in-one BI platform without building a data stack
Rating
7.8/10
Last Updated
Mar 2026
TL;DR
Domo positions itself as the BI tool that business users can actually use without help from IT. The platform has 1,000+ pre-built data connectors — more than any competitor. Dashboards look polished out of the box and the mobile app is genuinely good. The catch? Pricing is opaque and expensive, typically $83/user/month. It went public in 2018 at a $2B valuation but has struggled to grow against Power BI's pricing pressure.
What is Domo?
The BI Tool Built for Business Users
Domo launched in 2010 with a clear target: executives and business users who don't want to learn SQL or wait for IT to build reports. It went public in 2018 and serves over 2,000 enterprise customers. The platform tries to be an all-in-one data experience — connectors, ETL, warehousing, visualization, and collaboration in a single product.
What Sets It Apart
The connector library is Domo's ace. Over 1,000 pre-built connectors cover everything from Salesforce and Google Ads to niche industry tools. Most connect in 2-3 clicks without writing any code. The "Magic ETL" pipeline builder lets non-technical users combine and transform data visually. Dashboards are card-based — each visualization is a "card" you can arrange, filter, and share individually. The mobile experience is surprisingly polished; executives actually use it.
Where It Gets Complicated
Pricing is Domo's Achilles heel. The company doesn't publish prices, but industry data puts it at roughly $83/user/month for standard plans. That's 8x Power BI. Enterprise deals run $50K-$200K+ annually. For that money, you get everything built in, but many organizations find they could assemble a cheaper stack with Power BI or Tableau plus a separate ETL tool. Data governance features also lag behind Looker.
The Market Position Challenge
Domo occupies an awkward middle ground. It's too expensive for small businesses but lacks the deep analytical power that large enterprises get from Tableau or Looker. The sweet spot is mid-market companies with 50-500 employees that want a single platform without building a data stack. If that describes you, Domo genuinely simplifies things.
Pros and Cons
Pros
- Largest connector library in BI with 1,000+ pre-built integrations — most connect in minutes
- Business users can build dashboards without SQL or IT help using the drag-and-drop interface
- Mobile app is genuinely excellent — one of the few BI tools executives actually use on phones
- Magic ETL lets non-technical users build data pipelines visually
- All-in-one platform means no need to buy separate ETL, warehouse, and visualization tools
Cons
- Pricing is opaque — roughly $83/user/month makes it 8x more expensive than Power BI
- Advanced analytics capabilities fall behind Tableau and Looker for complex analysis
- Data governance and modeling features are weaker than Looker or dbt-based stacks
- Vendor lock-in risk — your data pipelines, transformations, and dashboards are all in one platform
- Stock has struggled since IPO, raising questions about long-term company viability
Domo Pricing
Standard
- 1,000+ data connectors
- Drag-and-drop dashboards
- Magic ETL (basic)
- Mobile app
- Alerts & notifications
- Standard support
Enterprise
- Everything in Standard
- Advanced ETL & dataflows
- Sandbox environments
- SSO & advanced security
- Dedicated customer success
- Custom branding
Business Critical
- Everything in Enterprise
- High availability
- Dedicated infrastructure
- Advanced governance
- Priority support SLA
- Compliance certifications
Pricing last verified: March 25, 2026
Who is Domo Best For?
- Mid-market companies wanting a single all-in-one BI platform without building a data stack
- Business users and executives who need self-service dashboards without SQL knowledge
- Organizations connecting 50+ data sources that want pre-built connectors
- Teams prioritizing mobile BI access for field and executive users
Technical Details
The Bottom Line
Domo scores 7.8/10. It stands out for largest connector library in bi with 1,000+ pre-built integrations — most connect in minutes. Best suited for mid-market companies wanting a single all-in-one bi platform without building a data stack. Keep in mind that pricing is opaque — roughly $83/user/month makes it 8x more expensive than power bi.
Frequently Asked Questions
Based on editorial analysis