Azuga vs Samsara: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

Azuga

7.5(620 reviews)

AI-powered fleet safety platform with gamified driver rewards. Bridgestone subsidiary with GPS tracking and integrated dashcams.

9.0(3,200 reviews)

Connected operations platform with AI dashcams, GPS tracking, and ELD compliance for mid-size and enterprise fleets.

Aspect	Azuga	Samsara
Best For	Mid-sized fleets (20-200 vehicles) prioritizing driver safety improvement	Mid-market and enterprise fleets with 20+ vehicles prioritizing driver safety and liability reduction
Pricing Model	Subscription	Subscription
Starting Price	$25/mo	$27/mo
Deployment	cloud	cloud
Platforms	WEB, IOS, ANDROID	WEB, IOS, ANDROID
Rating	7.5/10	9.0/10

Gamified driver rewards system genuinely improves safety culture and driver buy-in
Bridgestone's backing provides long-term financial stability
Dashcam integration with AI event detection is polished and easy to use
Competitive pricing for the safety feature depth on offer

Less feature-rich than Samsara or Geotab for complex enterprise fleet operations
Bridgestone acquisition raised product direction uncertainty that hasn't fully resolved
Ecosystem and marketplace integrations are smaller than Geotab competitors
Limited international presence outside North America

Best-in-class AI dashcams with accurate event detection and automated driver coaching
Real-time GPS updates every few seconds with a clean, fast map interface
Open API with 200+ native integrations covers nearly every fleet tech stack
Excellent mobile app for drivers handles DVIR, HOS, and messaging cleanly

Hardware costs $150-300 per vehicle upfront before you pay any subscription fees
Standard 3-year contracts are difficult to exit and increase total cost significantly
Overkill and overpriced for small fleets under 10 vehicles that only need basic GPS
Video telematics features add complexity that operators without safety programs do not need

Product	Pricing Model	Starting Price
Azuga	subscription	$25/mo
Samsara	subscription	$27/mo

Choose Azuga if...

You need Mid-sized fleets (20-200 vehicles) prioritizing driver safety improvement and prefer subscription pricing.

Choose Samsara if...

You need Mid-market and enterprise fleets with 20+ vehicles prioritizing driver safety and liability reduction and prefer subscription pricing.

Explore more alternatives or read in-depth reviews to make your decision.