HubSpot CRM vs Kartra: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
HubSpot CRM
8.5(1,250 reviews)
Free CRM software with powerful features for sales, marketing, and customer service teams.
Kartra
All-in-one marketing and CRM platform for online businesses, courses, and memberships with built-in funnels.
Quick Comparison
| Aspect | HubSpot CRM | Kartra |
|---|---|---|
| Best For | Small businesses starting with CRM | Online course creators and coaches wanting one platform for everything |
| Pricing Model | Freemium | Free Trial |
| Starting Price | Free | $119/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.5/10 | 7.6/10 |
Pros & Cons
HubSpot CRM
Pros
- Generous free tier with core CRM features
- Intuitive and easy to learn interface
- Seamless integration with HubSpot marketing tools
- Excellent documentation and support resources
Cons
- Advanced features require expensive upgrades
- Per-user pricing can add up quickly
- Limited customization on lower tiers
Kartra
Pros
- Replaces 6-8 separate marketing tools with a single platform
- Behavioral automation tags users based on real actions like video views
- Built-in membership and course hosting with drip content
- Affiliate management system included at no extra cost
- Checkout pages handle upsells, downsells, and order bumps natively
Cons
- Page builder is slower and less flexible than dedicated tools like Unbounce
- Email deliverability can be inconsistent at higher send volumes
- Starter plan at $119/month is expensive for beginners
- Limited third-party integrations compared to HubSpot or ActiveCampaign
- Learning curve is steep with so many features packed into one platform
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| HubSpot CRM | freemium | Free0 |
| Kartra | free trial | $119/mo |
Our Verdict
Choose HubSpot CRM if...
You need Small businesses starting with CRM and prefer freemium pricing.
Choose Kartra if...
You need Online course creators and coaches wanting one platform for everything and prefer free trial pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.