HubSpot CRM vs Klaviyo: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
HubSpot CRM
8.5(1,250 reviews)
Free CRM software with powerful features for sales, marketing, and customer service teams.
Klaviyo
8.7(2,100 reviews)
E-commerce email and SMS marketing platform with deep Shopify integration and advanced segmentation.
Quick Comparison
| Aspect | HubSpot CRM | Klaviyo |
|---|---|---|
| Best For | Small businesses starting with CRM | E-commerce brands on Shopify/WooCommerce |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.5/10 | 8.7/10 |
Pros & Cons
HubSpot CRM
Pros
- Generous free tier with core CRM features
- Intuitive and easy to learn interface
- Seamless integration with HubSpot marketing tools
- Excellent documentation and support resources
Cons
- Advanced features require expensive upgrades
- Per-user pricing can add up quickly
- Limited customization on lower tiers
Klaviyo
Pros
- Best-in-class Shopify/e-commerce integration
- Sophisticated segmentation using store data
- Email and SMS in one platform
- Strong revenue attribution
Cons
- More expensive than general email tools
- Focused on e-commerce - limited for other use cases
- Learning curve for advanced features
- Pricing increases quickly with list size
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| HubSpot CRM | freemium | Free0 |
| Klaviyo | freemium | Free0 |
Our Verdict
Choose HubSpot CRM if...
You need Small businesses starting with CRM and prefer freemium pricing.
Choose Klaviyo if...
You need E-commerce brands on Shopify/WooCommerce and prefer freemium pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.