Mixpanel Pricing 2026: Plans, Costs & Hidden Fees
Complete pricing breakdown to help you choose the right plan
Starting at
$0/mo
Plans available
3
Pricing model
freemium
Pricing last verified: February 3, 2026
Mixpanel Pricing Plans
Free
$0/month
- Up to 100K monthly active users
- Unlimited event tracking
- Funnels and retention
- Basic cohort analysis
Most Popular
Growth
$25/month
- Up to 500K monthly active users
- Advanced segmentation
- Signal detection
- Shared dashboards
- Data exports
Enterprise
Contact Sales
- Unlimited monthly active users
- Dedicated data engineer
- SSO and SAML
- SLA guarantee
- Custom contracts
Hidden Costs to Consider
Implementation & Setup
Many enterprise software solutions charge implementation fees ranging from a few hundred to thousands of dollars. Ask about setup costs before committing.
Training & Onboarding
Training sessions, dedicated onboarding, and certification programs may incur additional costs beyond the subscription fee.
Integrations & Add-ons
Premium integrations, API access, or additional modules may require separate licenses or higher-tier plans.
Overage Charges
Exceeding user limits, storage caps, or API call quotas can result in unexpected charges. Understand your limits before signing up.
How Mixpanel Pricing Compares
| Software | Starting Price | Pricing Model | Rating | |
|---|---|---|---|---|
| Mixpanel | $0/mo | freemium | 8.4/10 | Current |
| Google Ads | Contact Sales | subscription | 8.1/10 | |
| Google Analytics 4 | $0/mo | freemium | 7.6/10 | |
| Mailchimp | $0/mo | freemium | 8.0/10 |
Mixpanel Pricing FAQ
Ready to get started with Mixpanel?
Visit their website to start your free trial or request a demo.