Rhino Fleet Tracking

Rhino Fleet Tracking: No-Nonsense GPS for Small Fleets

Most fleet management software is built with the 200-truck enterprise in mind. Rhino Fleet Tracking was built for the plumbing company with 12 vans, the landscaping crew with 8 trucks, the HVAC contractor who needs to know where their technicians are without hiring a fleet manager to run the system.

Founded in Austin, Texas in 2003, Rhino has stayed focused on its lane for over two decades: simple, affordable, reliable GPS fleet tracking for small and mid-sized businesses. No AI dashcams. No ELD compliance. No route optimization algorithms. Just solid GPS tracking at a price point that makes sense for companies where the owner is also the dispatcher.

What You Get for Under $25 Per Vehicle

Real-time location tracking is the core. Open the web dashboard or mobile app and see all your vehicles on a map, updated every 30 seconds. Click any vehicle for speed, direction, and current location. Set geofences around your service area, customer sites, or unauthorized zones—get an alert when a vehicle crosses the boundary.

Maintenance reminders are included at all plan levels. Set alerts by mileage, engine hours, or date for oil changes, tire rotations, and any other service interval you track. The system sends reminders before the service is due, which is genuinely useful for small fleets where maintenance often falls through the cracks.

Trip history lets you replay any vehicle's day, week, or month. Useful for customer disputes ("Was my technician actually at the site?"), payroll verification (hours worked), and understanding vehicle utilization patterns.

The Plans Are Refreshingly Simple

Standard at $16.95/vehicle/month covers the basics. Advanced at $19.95 adds idle time reports and driver ID. Premium at $24.95 adds maintenance tracking and advanced reporting. Month-to-month contracts are available at all levels—a rarity at this price point.

The hardware is a plug-in OBD-II device that installs in minutes without professional installation. No wiring, no technician visit, no downtime.

What Rhino Cannot Do

ELD mandate compliance requires a different product. If you run commercial motor vehicles subject to FMCSA Hours of Service requirements, Rhino is not your solution. The platform doesn't generate HOS logs, DVIRs, or IFTA reports.

Driver management is limited. There's basic driver ID assignment, but nothing approaching Samsara's driver coaching, safety scoring, or behavior analytics. Video telematics doesn't exist at any plan level.

Reporting, while functional, is basic. You get standard reports and CSV exports—not custom dashboards or sophisticated analytics.

Who Should Use Rhino

Small business owners with 2-50 company vehicles who need location visibility, basic maintenance reminders, and geofencing without enterprise pricing or complexity. Particularly well-suited for construction trades, HVAC, landscaping, delivery, and property services companies.