Guru

Guru launched in 2013 with a contrarian idea: nobody actually goes to the wiki. So instead of building a better destination, Guru built a layer that delivers knowledge into the tools people already use — Slack, Microsoft Teams, the Chrome browser, your CRM. The knowledge comes to you. That shift is the whole product, and in 2024 Guru leaned hard into AI to make it work even better.

What Makes Guru Special

The verification engine is the unsung hero. Every "Card" of knowledge has an owner and an expiration date. When a Card goes stale, Guru nudges the owner to re-verify it. The result is a knowledge base where you can actually trust what you read — a rare thing. On top of that sits the AI: Guru's assistant answers questions in natural language, pulling from verified Cards and, increasingly, from connected sources across your stack. The Chrome extension means an answer is one shortcut away on any web page.

Day-to-Day Experience

For support and sales teams, Guru lives in the sidebar. A rep on a call pulls up the right answer without alt-tabbing. In Slack, you ask a question and Guru answers inline, or routes it to an expert if it can't. Content creation is lightweight — Cards are short and focused, not sprawling wiki pages. Analytics show which Cards get used, which questions go unanswered, and where knowledge gaps sit. In 2024 Guru also added enterprise search and an intranet layer, expanding from "knowledge base" toward a full employee knowledge hub.

The Honest Trade-offs

Guru is built for internal enablement, not customer-facing help centers — if you need a public docs site, this isn't the tool. Per-user pricing (the All-in-one plan is around $18/user/month, AI Enterprise Search around $10) adds up faster than a flat-rate wiki for large teams. The Card-based model is great for short answers but awkward for long-form documentation. And getting value requires discipline: someone has to own Cards and keep the verification cycle alive, or the trust advantage evaporates.

Who Should Choose Guru

Guru is ideal for support, sales, and customer success teams that need fast, trustworthy answers in the flow of work. If your problem is "we have a wiki but nobody uses it and half of it is wrong," Guru directly attacks that. Mid-market and enterprise companies with distributed teams get the most out of it. Skip it if you need a customer help center or just want a cheap internal wiki.

Pricing and Value

Guru offers a free plan for up to 3 users — useful for trying it out. The AI Enterprise Search plan runs around $10 per user per month, and the All-in-one plan, which bundles the full knowledge base, intranet, and AI assistant, is roughly $18 per user per month. Enterprise pricing is custom. For a 100-person support org, that's real money — but if it makes the knowledge base actually get used, the math usually works.