Pricing
subscription
Best For
Existing Kindful customers who want to understand the Bloomerang transition
Rating
7.5/10
Last Updated
Mar 2026
TL;DR
Kindful was the modern, design-forward donor CRM that prioritized beautiful dashboards and seamless integrations. Bloomerang acquired it in 2021, and the platform is now being merged into Bloomerang's ecosystem. Existing users can still access Kindful, but new signups are directed to Bloomerang. If you're evaluating today, go straight to Bloomerang — but Kindful's DNA lives on in the combined product.
What is Kindful?
The Story of Kindful
Kindful launched in 2012 in Nashville with a clear mission: make donor management beautiful and connected. Where legacy nonprofit CRMs looked like they were built in 2005, Kindful brought modern design sensibility. Clean dashboards, visual giving timelines, and an interface that didn't require training videos to navigate.
Integration-First Philosophy
Kindful's biggest differentiator was its integration ecosystem. Native connections to Mailchimp, QuickBooks, Eventbrite, WordPress, Shopify, Facebook, and 30+ other tools. Data flowed bidirectionally — a Mailchimp email open updated the donor record in Kindful automatically. This integration-first approach meant nonprofits could keep their existing tools and add Kindful as the hub.
Visual Donor Profiles
Every donor got a visual timeline showing their complete relationship history: gifts, emails opened, events attended, volunteer hours, social interactions. This wasn't just a transaction log — it was a relationship map. Development directors could glance at a donor profile and instantly understand the relationship without reading notes.
The Bloomerang Acquisition
Bloomerang acquired Kindful in October 2021. The best features from both platforms are being combined. Kindful's integration ecosystem and visual design are being merged with Bloomerang's retention analytics and engagement scoring. Existing Kindful customers are being migrated over time.
Should You Choose Kindful Today?
New users should go directly to Bloomerang, which now incorporates Kindful's strengths. The Kindful brand continues for existing customers, but the future is the combined Bloomerang platform.
Pros and Cons
Pros
- Visual donor profiles and timelines made relationship tracking genuinely intuitive
- Integration ecosystem with 30+ tools meant you could keep your existing tech stack
- Clean modern design that was a breath of fresh air compared to legacy nonprofit CRMs
- Bidirectional data sync with Mailchimp and QuickBooks eliminated manual data entry
- Now part of Bloomerang, which means the best features are being combined into one platform
Cons
- No longer accepting new customers — redirected to Bloomerang for new signups
- Migration from Kindful to Bloomerang can be disruptive for existing users
- Reporting was always the weakest area — less depth than DonorPerfect or Neon CRM
- No built-in event management or volunteer tracking modules
- Pricing was per-record, which got expensive for growing organizations
Kindful Pricing
Starter
- Donor CRM
- Visual dashboards
- Online giving
- Basic integrations
- Reporting
- Email tools
Professional
- Everything in Starter
- Advanced integrations
- Custom reports
- Peer-to-peer
- Priority support
- Data import assistance
Enterprise
- Everything in Professional
- Unlimited integrations
- Dedicated account manager
- Custom onboarding
- Advanced analytics
- API access
Pricing last verified: March 26, 2026
Who is Kindful Best For?
- Existing Kindful customers who want to understand the Bloomerang transition
- Nonprofits that valued integration-first donor management before the acquisition
- Organizations looking at Bloomerang who want to understand the Kindful DNA in the product
- Small nonprofits with 500-5,000 donor records needing modern visual CRM
Technical Details
The Bottom Line
Kindful scores 7.5/10. It stands out for visual donor profiles and timelines made relationship tracking genuinely intuitive. Best suited for existing kindful customers who want to understand the bloomerang transition. Keep in mind that no longer accepting new customers — redirected to bloomerang for new signups.
Frequently Asked Questions
Based on editorial analysis