Pricing
subscription
Best For
Solo agents in their first 1-3 years wanting affordable CRM with real features
Rating
7.0/10
Last Updated
Mar 2026
TL;DR
LionDesk is the budget-friendly real estate CRM that punches above its weight. At $25/month, you get a solid CRM with video email, text messaging, drip campaigns, and an AI lead assistant. It won't match Follow Up Boss on integrations or BoomTown on lead gen, but for solo agents and small teams watching their budget, it covers the essentials without the sticker shock.
What is LionDesk?
The Budget Champion
LionDesk was founded in 2014 with a clear mission: give solo agents the tools that big teams take for granted. At $25/month, it's one of the most affordable real estate CRMs with legitimate features — not just a contact list with a pretty interface.
Standout Features
Video email sets LionDesk apart from other budget CRMs. Record a quick video message directly in the platform and embed it in emails or texts. Agents report 3x higher open rates with video emails compared to text-only. The AI lead assistant (called "Gabby") handles initial text conversations and qualifies leads before routing them to you. For $25/month, having AI follow-up is remarkable.
Where It Falls Short
The interface feels dated compared to Follow Up Boss. Integrations are limited — you get Zillow, Realtor.com, and about 30 other sources, but not the 200+ that FUB offers. Reporting is basic. The mobile app works but lacks polish. Transaction management is nonexistent. At this price point, these tradeoffs make sense.
Smart Choice for New Agents
If you're in your first 2-3 years and processing under 30 leads/month, LionDesk covers what you need. The video email and AI texting features give you tools that agents 10 years ago would've killed for. Once you're consistently closing 3-4+ deals monthly, consider graduating to Follow Up Boss.
Pros and Cons
Pros
- At $25/month, it's the best value real estate CRM on the market
- Video email and video texting built in — no third-party tools needed
- AI lead assistant handles initial text conversations for CRM Premier users
- Simple enough that new agents can set it up in under an hour
- Drip campaign templates pre-built for common real estate scenarios
Cons
- Interface feels dated and clunky compared to modern CRMs like Follow Up Boss
- Only 30-40 native lead source integrations vs. 200+ on Follow Up Boss
- Reporting dashboard lacks depth — hard to track ROI by lead source
- Mobile app is functional but laggy and missing some desktop features
- No transaction management or team accountability features on lower plans
LionDesk Pricing
CRM
- Contact management
- Drip campaigns
- Video email & texting
- Lead import
- Mobile app
- Basic reporting
CRM Premier
- Everything in CRM
- AI lead assist (Gabby)
- Landing pages
- Facebook ad integration
- Enhanced texting
- Priority support
Elite
- Everything in Premier
- Single property websites
- Power dialer
- Advanced automation
- White label options
- Team management
Pricing last verified: March 26, 2026
Who is LionDesk Best For?
- Solo agents in their first 1-3 years wanting affordable CRM with real features
- Part-time agents who need basic follow-up automation without big monthly costs
- Agents who want video email without paying for separate video tools
- Small teams of 2-5 agents on a tight budget
Technical Details
The Bottom Line
LionDesk scores 7/10. It stands out for at $25/month, it's the best value real estate crm on the market. Best suited for solo agents in their first 1-3 years wanting affordable crm with real features. Keep in mind that interface feels dated and clunky compared to modern crms like follow up boss.
Frequently Asked Questions
Based on editorial analysis