Duda

Built for the Agency Workflow

Duda was founded in 2009 in Palo Alto and has focused on the agency and SaaS market from day one. Over 18,000 agencies and hosting companies use Duda to build and manage client websites. The platform powers millions of published sites worldwide. It's not trying to compete with Wix for the DIY crowd — it's going after web professionals who need to build sites fast and manage them at volume.

What Makes Duda Different

The white-label capabilities are the headline feature. Strip out all Duda branding, add your own logo, custom domain for the editor, and sell website building under your brand. The team management tools let you assign roles, share templates, and collaborate on sites without stepping on each other. Content injection via the DudaOne API means you can push updates to hundreds of sites at once — useful for franchises and multi-location businesses.

Speed and Performance

Duda sites consistently score 90+ on Google PageSpeed Insights. The platform pre-optimizes images, lazy loads below-the-fold content, and uses AWS infrastructure with global CDN. Each site gets server-side rendering out of the box. Google's Core Web Vitals scores are genuinely good, which matters for local businesses competing in search results.

Limitations to Consider

The template library is smaller than Wix (about 100 templates vs 900+). The drag-and-drop editor is capable but not as pixel-precise as Webflow. Individual site pricing at $19-$99/month per site is expensive if you're not building for clients. E-commerce is basic — product pages exist but don't compare to Shopify or even Squarespace Commerce. Duda works best when you're building lots of similar sites quickly, not when you need a highly unique custom design.