Best Qualtrics Alternatives 2026
7 alternatives reviewed and compared
Looking for alternatives to:
Qualtrics
Enterprise experience management platform for advanced research, CX, EX, and product surveys with deep statistical analysis.
Why look for Qualtrics alternatives?
Qualtrics works well for a lot of teams. Still, there are a few common reasons people start shopping around:
- Pricing — you want a more affordable option or a different pricing model
- Feature gaps — you need something Qualtrics doesn't do well
- Ease of use — you want a tool that's simpler to set up and run day to day
- Scale — you've outgrown it, or it's too heavy for your team size
- Integrations — you need it to fit the rest of your stack better
Top alternatives compared
| Software | Rating | Starting price | Best for | Actions |
|---|---|---|---|---|
Google Forms Free, no-frills form and survey builder from Google with instant Sheets integration and unlimited responses. | 8.2 | Free | Quick internal polls and team surveys at zero cost | |
SurveyMonkey Veteran online survey platform with question banks, benchmarks, and analytics used by individuals and large enterprises alike. | 8.4 | Free | Teams that run frequent surveys and need benchmark context | |
Typeform Conversational form builder that shows one question at a time, boosting completion rates with a polished, branded experience. | 8.6 | Free | Marketing teams running lead-capture and feedback forms | |
Microsoft Forms Simple survey and quiz tool bundled with Microsoft 365, with instant Excel integration and Teams distribution. | 8.0 | $6/mo | Organisations already running on Microsoft 365 | |
Jotform Versatile drag-and-drop form builder with thousands of templates, payment fields, and a generous free tier. | 8.5 | Free | Small businesses needing one tool for many form types | |
SurveySparrow Conversational survey platform with chat-style forms, recurring surveys, and a built-in CX and reputation toolkit. | 8.3 | $19/mo | HR teams running recurring employee pulse surveys | |
Alchemer Flexible enterprise survey platform, formerly SurveyGizmo, built for researchers who need deep customization and advanced logic. | 8.2 | $55/mo | Research teams that have outgrown SurveyMonkey |
Detailed reviews
Google Forms
Free, no-frills form and survey builder from Google with instant Sheets integration and unlimited responses.
Best for:
Why pick Google Forms over Qualtrics?
Google Forms has a genuinely usable free tier and is strong at Quick internal polls and team surveys at zero cost.
SurveyMonkey
Veteran online survey platform with question banks, benchmarks, and analytics used by individuals and large enterprises alike.
Best for:
Why pick SurveyMonkey over Qualtrics?
SurveyMonkey has a genuinely usable free tier and is strong at Teams that run frequent surveys and need benchmark context.
Typeform
Conversational form builder that shows one question at a time, boosting completion rates with a polished, branded experience.
Best for:
Why pick Typeform over Qualtrics?
Typeform has a genuinely usable free tier and is strong at Marketing teams running lead-capture and feedback forms.
Microsoft Forms
Simple survey and quiz tool bundled with Microsoft 365, with instant Excel integration and Teams distribution.
Best for:
Why pick Microsoft Forms over Qualtrics?
Microsoft Forms is priced competitively and is strong at Organisations already running on Microsoft 365.
Jotform
Versatile drag-and-drop form builder with thousands of templates, payment fields, and a generous free tier.
Best for:
Why pick Jotform over Qualtrics?
Jotform has a genuinely usable free tier and is strong at Small businesses needing one tool for many form types.
Still deciding?
Put your shortlist side by side and see how the numbers and features really stack up.