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Mejores Alternativas a Zoho CRM en 2026

20 alternativas analizadas y comparadas

¿Buscas alternativas a:

Zoho CRM

Affordable CRM with extensive features for sales automation, analytics, and multichannel communication.

¿Por qué buscar alternativas a Zoho CRM?

Zoho CRM le funciona bien a muchos equipos. Aun así, hay motivos habituales por los que la gente empieza a mirar otras opciones:

  • Precioqueréis una opción más económica o un modelo de precios distinto
  • Funciones que faltannecesitáis algo que Zoho CRM no resuelve bien
  • Facilidad de usoqueréis una herramienta más sencilla de configurar y usar a diario
  • Escalase os ha quedado pequeña, o es demasiado pesada para el tamaño de vuestro equipo
  • Integracionesnecesitáis que encaje mejor con el resto de vuestras herramientas

Comparativa de las mejores alternativas

SoftwareValoraciónPrecio inicialIdeal paraAcciones
Freshsales logo

Freshsales

Modern sales CRM with built-in phone, email, and AI-powered lead scoring for growing teams.

8.4
GratisEquipos de ventas que quieren el teléfono integrado
Bitrix24 logo

Bitrix24

All-in-one CRM and collaboration platform with unlimited free tier. Combines sales, marketing, HR, and project management in one solution.

4.1
GratisEquipos con presupuesto ajustado que necesitan un todo-en-uno gratis
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Enterprise CRM platform with AI-powered sales automation, comprehensive analytics, and extensive customization for large-scale operations.

8.9
25 US$/mesEnterprise sales teams managing complex B2B cycles with 15+ stakeholders per deal
HubSpot CRM logo

HubSpot CRM

Free CRM software with powerful features for sales, marketing, and customer service teams.

8.5
GratisSmall businesses starting with CRM
Microsoft Dynamics 365 Sales logo

Microsoft Dynamics 365 Sales

Enterprise CRM with deep Microsoft 365 integration, AI Copilot, and Azure-powered analytics for organizations invested in the Microsoft stack.

8.4
65 US$/mesEnterprise organizations already invested in Microsoft 365 E3/E5 wanting unified CRM integration with Outlook and Teams
Microsoft Dynamics 365 CRM logo

Microsoft Dynamics 365 CRM

Enterprise CRM with AI Copilot, deep Microsoft 365 integration, and modular sales automation for mid-market to enterprise teams.

8.1
65 US$/mesEnterprise organizations (500+ employees) already standardized on Microsoft 365 E3 or E5 licenses
Clio logo

Clio

Legal practice management and CRM platform with time tracking, billing, and client intake for law firms.

8.4
39 US$/mesSolo practitioners and small law firms needing all-in-one practice management
monday CRM logo

monday CRM

Visual CRM built on no-code platform with customizable pipelines, automation, and seamless monday.com integration.

8.5
12 US$/mesSmall to mid-market sales teams (10-100 reps) wanting visual pipeline management over complex features
Oracle NetSuite CRM logo

Oracle NetSuite CRM

Cloud CRM built into NetSuite ERP with unified financials, sales automation, and real-time customer lifecycle visibility.

7.4
Precio a consultarMid-market companies already running NetSuite ERP that need integrated CRM
Pipedrive logo

Pipedrive

Sales-focused CRM designed by salespeople for salespeople with visual pipeline management.

8.7
14 US$/mesSmall sales teams

Análisis detallados

#1
Freshsales logo

Freshsales

8.4(1,450 reviews)

Modern sales CRM with built-in phone, email, and AI-powered lead scoring for growing teams.

Ideal para:

Small to mid-sized sales teams wanting modern UXTeams that make lots of calls and need built-in phoneCompanies looking for quick CRM implementation

¿Por qué elegir Freshsales en lugar de Zoho CRM?

Freshsales integra el teléfono y la puntuación de leads con IA (Freddy) en sus planes de pago, mientras que Zoho te obliga a montarlo con módulos sueltos. Encaja mejor con equipos de ventas que viven del marcador.

#2
Bitrix24 logo

Bitrix24

4.1(1,850 reviews)

All-in-one CRM and collaboration platform with unlimited free tier. Combines sales, marketing, HR, and project management in one solution.

Ideal para:

Bootstrapped startups and pre-seed companies needing zero-cost CRMDistributed remote teams across multiple time zonesAgencies managing multiple client projects and pipelines

¿Por qué elegir Bitrix24 en lugar de Zoho CRM?

El plan gratuito de Bitrix24 incluye usuarios ilimitados, además de tareas, chat y telefonía, así que un equipo pequeño llega mucho más lejos sin pagar que con Zoho.

#3
Salesforce Sales Cloud logo

Salesforce Sales Cloud

8.9(18,547 reviews)

Enterprise CRM platform with AI-powered sales automation, comprehensive analytics, and extensive customization for large-scale operations.

Ideal para:

Enterprise sales teams managing complex B2B cycles with 15+ stakeholders per dealFast-growing tech companies expecting to scale from 50 to 500+ employees within 3 yearsOrganizations needing deep customization to match unique sales methodologies and processes

¿Por qué elegir Salesforce Sales Cloud en lugar de Zoho CRM?

Salesforce Sales Cloud tiene un precio competitivo y destaca en Enterprise sales teams managing complex B2B cycles with 15+ stakeholders per deal.

#4
HubSpot CRM logo

HubSpot CRM

8.5(1,250 reviews)

Free CRM software with powerful features for sales, marketing, and customer service teams.

Ideal para:

Small businesses starting with CRMMarketing-focused teamsCompanies using HubSpot ecosystem

¿Por qué elegir HubSpot CRM en lugar de Zoho CRM?

HubSpot CRM tiene un plan gratuito realmente útil y destaca en Small businesses starting with CRM.

#5
Microsoft Dynamics 365 Sales logo

Microsoft Dynamics 365 Sales

8.4(9,842 reviews)

Enterprise CRM with deep Microsoft 365 integration, AI Copilot, and Azure-powered analytics for organizations invested in the Microsoft stack.

Ideal para:

Enterprise organizations already invested in Microsoft 365 E3/E5 wanting unified CRM integration with Outlook and TeamsB2B sales teams with 3-12 month sales cycles that prospect heavily on LinkedIn and need native Navigator embeddingCompanies running Azure infrastructure seeking a CRM that shares identity, security, and data platform

¿Por qué elegir Microsoft Dynamics 365 Sales en lugar de Zoho CRM?

Microsoft Dynamics 365 Sales tiene un precio competitivo y destaca en Enterprise organizations already invested in Microsoft 365 E3/E5 wanting unified CRM integration with Outlook and Teams.

¿Aún lo estáis decidiendo?

Poned vuestra lista corta una al lado de la otra y ved cómo se comparan de verdad los precios y las funciones.