Bloomerang vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Bloomerang
8.0(580 reviews)
Nonprofit donor management CRM focused on retention analytics, engagement scoring, and fundraising tools.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Bloomerang | Insightly |
|---|---|---|
| Best For | Small to mid-size nonprofits focused on improving first-year donor retention rates | Professional services and consulting firms |
| Pricing Model | Free Trial | Freemium |
| Starting Price | $99/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.0/10 | 7.9/10 |
Pros & Cons
Bloomerang
Pros
- Donor engagement scoring provides actionable early warnings before donors lapse
- Unlimited users on all plans — no per-seat costs for development teams
- Online giving forms included at no extra cost with good mobile optimization
- Purpose-built for nonprofits so every feature aligns with fundraising workflows
- Clean interface with minimal learning curve for non-technical staff
Cons
- Per-record pricing model means costs escalate significantly as your donor base grows
- Reporting customization is limited compared to enterprise nonprofit platforms
- No built-in grant management module for organizations relying heavily on grants
- Email marketing tool is functional but basic compared to dedicated platforms
- Event management features are lightweight and may require supplementary tools
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Bloomerang | free trial | $99/mo |
| Insightly | freemium | Free0 |
Our Verdict
Choose Bloomerang if...
Small to mid-size nonprofits focused on improving first-year donor retention rates
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.