Bloomerang

The Nonprofit CRM That Obsesses Over Retention

Bloomerang was founded in 2012 with a provocative insight: most nonprofits lose 70-80% of first-time donors within a year. Instead of building another generic donor database, the founders built a CRM specifically designed to fix that retention problem. The engagement meter on every donor record isn't decoration — it drives real behavior change among development teams.

How the Engagement Scoring Works

Every donor in Bloomerang gets a color-coded engagement level based on giving history, communication interactions, event attendance, and volunteer activity. When a donor's engagement drops from green to yellow, your team gets notified. That early warning system means you can reach out with a personalized thank-you call or impact report before the donor decides they're done. Organizations using Bloomerang report 10-15% improvements in donor retention within the first year.

Built for Fundraising Workflows

Online giving forms are included at no extra cost. Tribute gifts, recurring donations, and pledge management all work out of the box. The email marketing tool is basic but sufficient for most small-to-mid nonprofits. What about event fundraising? Bloomerang handles registrations and ticket sales, though dedicated event platforms still do it better.

The Honest Limitations

The per-record pricing model punishes growth. A nonprofit with 500 donors pays $99/month, but growing to 10,000 donors jumps the cost to $299/month. Reporting customization is limited compared to Raiser's Edge or Salesforce NPSP. And the platform lacks grant management features, so grant-heavy organizations will need a supplementary tool.