Follow Up Boss vs Membrain: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Follow Up Boss
8.2(8,100 reviews)
Real estate CRM built for agents and teams to capture, track, and convert leads across multiple sources.
Membrain
B2B sales effectiveness CRM built for complex sales cycles with guided selling workflows, stakeholder mapping, and coaching tools.
Quick Comparison
| Aspect | Follow Up Boss | Membrain |
|---|---|---|
| Best For | Real estate teams processing high volumes of online leads | B2B sales teams running complex deals with 90+ day cycles and 5+ stakeholders per opportunity |
| Pricing Model | Free Trial | Free Trial |
| Starting Price | $58/mo | $49/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.2/10 | 7.8/10 |
Pros & Cons
Follow Up Boss
Pros
- Best speed-to-lead automation in real estate — responses fire in under 60 seconds
- Integrates with 250+ lead sources including Zillow, Realtor.com, and all major portals
- Built-in dialer with call recording, voicemail drop, and automatic logging
- Smart lead routing distributes by geography, price, source, or custom rules
- Action plans create multi-channel follow-up sequences that actually get used
Cons
- No transaction management — you need separate tools for contracts and closings
- Pro plan at $416/month is a significant investment for small teams
- Limited customization of the CRM interface and pipeline stages
- Reporting is focused on lead metrics — lacks financial and commission tracking
- Learning to build effective action plans takes trial and error
Membrain
Pros
- Guided selling workflows enforce your sales methodology at every stage instead of letting reps skip critical qualification steps
- Stakeholder mapping visualizes every decision-maker's role, sentiment, and engagement level on complex multi-person deals
- Coaching tools with review scorecards and contextual notes give managers structured ways to develop their reps deal by deal
- Win probability is calculated from actual stage activity completion rather than subjective rep estimates that inflate forecasts
- Purpose-built for complex B2B sales cycles that take 90+ days with 5+ stakeholders rather than trying to serve every market
Cons
- Integration ecosystem is modest with Salesforce, HubSpot, and Zapier connections but no broad native marketplace
- Not suitable for transactional or high-volume sales where deals close in days rather than months
- Pricing at $49-89/user/month is premium for a tool focused specifically on sales process rather than full CRM functionality
- No built-in marketing automation, customer support, or project management means you'll need additional tools for those functions
- Smaller company with fewer resources than enterprise CRM vendors which affects support availability and feature development speed
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Follow Up Boss | free trial | $58/mo |
| Membrain | free trial | $49/mo |
Our Verdict
Choose Follow Up Boss if...
You need Real estate teams processing high volumes of online leads and prefer free trial pricing.
Choose Membrain if...
You need B2B sales teams running complex deals with 90+ day cycles and 5+ stakeholders per opportunity and prefer free trial pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.