Pricing
free trial
Best For
Real estate teams processing high volumes of online leads
Rating
8.2/10
Last Updated
Feb 2026
TL;DR
Follow Up Boss is the CRM real estate agents actually stick with. It's laser-focused on one thing: making sure no lead falls through the cracks. The speed-to-lead automation and smart lead routing are genuinely best-in-class. You'll pay more than basic CRMs, but the conversion lift typically covers the cost within months.
What is Follow Up Boss?
The Real Estate CRM That Gets Follow-Up Right
Follow Up Boss was built in 2011 by a team obsessed with one metric: speed to lead. Research shows that responding to a real estate inquiry within 5 minutes makes you 21x more likely to convert. Follow Up Boss engineers every feature around that principle. Over 30,000 agents and teams across North America use it, and the retention rate is one of the highest in real estate tech.
Lead Routing and Speed-to-Lead
Here's where Follow Up Boss earns its name. Leads from Zillow, Realtor.com, Google Ads, Facebook, your website — they all flow into one inbox within seconds. Smart routing distributes leads based on location, price point, lead source, or round-robin rules. The first-touch automation can fire a text and email before a human even looks at the lead. I've seen teams cut their average response time from 4 hours to under 90 seconds.
Calling and Communication Built In
The built-in dialer isn't just a nice-to-have — it's a competitive weapon. Click-to-call from any lead record, automatic call logging, voicemail drops, and call recording (where legal). Texting works natively with two-way conversations that sync across mobile and desktop. The action plans feature creates multi-step follow-up sequences mixing calls, texts, and emails.
What Real Estate Teams Need to Know
Follow Up Boss doesn't do transaction management, listing marketing, or commission tracking. It's a CRM, period. You'll still need Dotloop, SkySlope, or similar tools for the transaction side. The Pro plan at $416/month covers 10 users, making it cost-effective for teams. Solo agents on the Grow plan at $58/month get full functionality.
Pros and Cons
Pros
- Best speed-to-lead automation in real estate — responses fire in under 60 seconds
- Integrates with 250+ lead sources including Zillow, Realtor.com, and all major portals
- Built-in dialer with call recording, voicemail drop, and automatic logging
- Smart lead routing distributes by geography, price, source, or custom rules
- Action plans create multi-channel follow-up sequences that actually get used
Cons
- No transaction management — you need separate tools for contracts and closings
- Pro plan at $416/month is a significant investment for small teams
- Limited customization of the CRM interface and pipeline stages
- Reporting is focused on lead metrics — lacks financial and commission tracking
- Learning to build effective action plans takes trial and error
Follow Up Boss Pricing
Grow
- CRM and lead management
- Action plans
- Email and text templates
- Built-in calling
- Lead source tracking
- Mobile app
Pro
- All Grow features
- Smart lead routing
- Company phone number
- Call recording
- Advanced reporting
- Team leaderboards
Platform
- All Pro features
- Up to 30 users
- Priority support
- Dedicated success manager
- Advanced API access
- Custom onboarding
Pricing last verified: February 21, 2026
Who is Follow Up Boss Best For?
- Real estate teams processing high volumes of online leads
- Agents using multiple lead sources like Zillow, Realtor.com, and paid advertising
- Brokerages wanting to track and improve agent response times
- Individual agents serious about systematic follow-up and lead nurturing
