Gorgias vs Groove: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Gorgias
4.6(1,234 reviews)
E-commerce help desk with Shopify, BigCommerce, and Magento integrations built-in.
Groove
Simple, affordable help desk built for small businesses. Shared inbox, knowledge base, and live chat starting at $4.80/user/mo.
Quick Comparison
| Aspect | Gorgias | Groove |
|---|---|---|
| Best For | Shopify, BigCommerce, and Magento stores | Small businesses and startups with 3-25 agents |
| Pricing Model | Subscription | Subscription |
| Starting Price | $10/mo | $4.8/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB |
| Rating | 4.6/10 | 7.8/10 |
Pros & Cons
Gorgias
Pros
- Deep e-commerce platform integrations
- Agents can take commerce actions without switching tools
- Revenue attribution for support interactions
- Ticket-based pricing includes unlimited agents
- Purpose-built for e-commerce workflows
Cons
- Not suitable for non-e-commerce businesses
- Ticket-based pricing can get expensive at volume
- Some advanced features require higher tiers
- Limited if not using major e-commerce platforms
Groove
Pros
- Among the cheapest paid help desks at $4.80/user/month
- Agents get productive within an hour — minimal training required
- Clean, distraction-free interface that stays out of your way
- Knowledge base and live chat included even on the lowest plan
- Collision detection prevents embarrassing duplicate replies
- Built by a small team that understands small team problems
Cons
- Limited reporting — no custom dashboards or advanced analytics
- No phone channel support at all
- Automation is basic compared to Freshdesk or Zendesk
- Not suitable for teams larger than 25 agents
- No multi-brand or multi-product support
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Gorgias | subscription | $10/mo |
| Groove | subscription | $4.8/mo |
Our Verdict
Choose Gorgias if...
Shopify, BigCommerce, and Magento stores
Choose Groove if...
Small businesses and startups with 3-25 agents
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.