Gorgias vs HubSpot Chat: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Gorgias
4.6(1,234 reviews)
E-commerce help desk with Shopify, BigCommerce, and Magento integrations built-in.
HubSpot Chat
Free live chat built into HubSpot CRM with chatbot builder, meeting scheduler, and automatic contact creation for sales and support teams.
Quick Comparison
| Aspect | Gorgias | HubSpot Chat |
|---|---|---|
| Best For | Shopify, BigCommerce, and Magento stores | B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost |
| Pricing Model | Subscription | Freemium |
| Starting Price | $10/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 4.6/10 | 7.6/10 |
Pros & Cons
Gorgias
Pros
- Deep e-commerce platform integrations
- Agents can take commerce actions without switching tools
- Revenue attribution for support interactions
- Ticket-based pricing includes unlimited agents
- Purpose-built for e-commerce workflows
Cons
- Not suitable for non-e-commerce businesses
- Ticket-based pricing can get expensive at volume
- Some advanced features require higher tiers
- Limited if not using major e-commerce platforms
HubSpot Chat
Pros
- Free chat that automatically creates and updates CRM contacts — no manual data entry between chat and CRM
- Chatbot builder with drag-and-drop lead qualification and calendar meeting booking works without code
- Full CRM context during chat shows company info, deal stage, previous interactions, and marketing activity
- Massive ecosystem of 1,500+ integrations through the HubSpot marketplace extends chat capabilities
- Setup takes under 10 minutes for existing HubSpot users with zero technical knowledge required
Cons
- Not a dedicated support tool — no ticketing, no SLAs, no omnichannel messaging in the free plan
- Conversation routing is basic with only round-robin or manual assignment on free and Starter plans
- HubSpot branding on the widget requires a paid subscription to remove
- Widget customization is limited compared to Intercom or LiveChat
- High-volume support operations (100+ daily conversations) will outgrow chat features quickly
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Gorgias | subscription | $10/mo |
| HubSpot Chat | freemium | Free0 |
Our Verdict
Choose Gorgias if...
Shopify, BigCommerce, and Magento stores
Choose HubSpot Chat if...
B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.