Hotjar vs Loomly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Hotjar
8.5(2,340 reviews)
Website heatmaps and behavior analytics tool that shows you exactly where visitors click, scroll, and drop off.
Loomly
8.3(1,850 reviews)
Social media management platform built for teams with approval workflows, content calendars, and ad management.
Quick Comparison
| Aspect | Hotjar | Loomly |
|---|---|---|
| Best For | UX designers and product teams wanting visual behavior data | Marketing teams that need structured content approval before publishing |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $32/mo |
| Deployment | cloud | cloud |
| Platforms | WEB | WEB, IOS, ANDROID |
| Rating | 8.5/10 | 8.3/10 |
Pros & Cons
Hotjar
Pros
- Heatmaps and session recordings make UX problems immediately visible
- Free plan is genuinely useful for low-traffic sites and landing pages
- Built-in surveys and feedback widgets eliminate the need for separate tools
- Setup takes under 5 minutes with a single tracking script
- GDPR-compliant with automatic PII masking on recordings
Cons
- Free plan limit of 35 sessions/day is too low for medium-traffic sites
- No A/B testing or experimentation capabilities built in
- Quantitative analytics are basic compared to dedicated product analytics tools
- Session recordings can slow page load slightly on content-heavy sites
- Funnel analysis only available on Business plan and above
Loomly
Pros
- Approval workflows eliminate messy email chains for content review
- Daily post ideas from trends, RSS feeds, and calendar events spark creativity
- Clean interface that marketing teams learn in under an hour
- Facebook and Instagram ad management built into the same calendar
- Custom workflows adapt to how your specific team operates
- Generous social account limits even on lower plans
Cons
- No social listening or mention monitoring capabilities
- Missing inbox management for DMs and comments across platforms
- Starting price of $32/mo is higher than simpler alternatives like Buffer
- Mobile app lacks some features available on desktop
- Reporting could be more customizable for agency client presentations
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Hotjar | freemium | Free0 |
| Loomly | subscription | $32/mo |
Our Verdict
Choose Hotjar if...
UX designers and product teams wanting visual behavior data
Choose Loomly if...
Marketing teams that need structured content approval before publishing
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.