Loomly

Social Media Management That Teams Actually Like

Loomly launched in 2016 out of Paris with a clear focus: make social media management less chaotic for teams. The founders had worked in agencies and knew the pain of spreadsheet-based content calendars, email approval chains, and scattered feedback. Loomly replaces all of that with one clean interface that keeps everyone on the same page.

Content Ideas That Save You Time

Every day, Loomly suggests post ideas based on trending topics, RSS feeds you configure, holidays, and best practices by platform. It's not going to write your content for you, but having a starting point beats staring at a blank screen. The post builder walks you through optimization for each platform, suggesting image sizes, character counts, and hashtags.

Approval Workflows Without the Email Chains

This is where Loomly separates itself. Set up custom approval chains so content goes from draft to review to approved to scheduled. Managers get notifications, leave comments directly on posts, and approve with one click. For agencies managing client accounts, this eliminates the "did you see my email about that Facebook post?" problem entirely.

Ads Management and Limitations

Loomly handles Facebook and Instagram ad creation alongside organic posts. You can boost posts or create ad campaigns from the same calendar. Analytics cover both organic and paid performance. The main downside: Loomly doesn't offer social listening or inbox management. If you need to monitor brand mentions or respond to DMs from one place, you'll need another tool.