Insightly vs Keap: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Keap
All-in-one CRM with marketing automation, e-commerce, and appointment scheduling for small businesses.
Quick Comparison
| Aspect | Insightly | Keap |
|---|---|---|
| Best For | Professional services and consulting firms | Solo entrepreneurs and coaches |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $159/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.9/10 | 7.8/10 |
Pros & Cons
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Keap
Pros
- All-in-one platform replaces multiple tools
- Powerful automation capabilities
- Built-in invoicing and payment processing
- Strong appointment scheduling features
Cons
- Expensive compared to alternatives
- Steep learning curve - plan for training time
- Contact limits increase pricing significantly
- Interface can feel cluttered and overwhelming
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Insightly | freemium | Free0 |
| Keap | subscription | $159/mo |
Our Verdict
Choose Insightly if...
Professional services and consulting firms
Choose Keap if...
Solo entrepreneurs and coaches
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.